Are you looking to break into the world of copywriting and content writing? This introductory course will equip you with the essential skills to craft compelling, engaging, and persuasive content across various platforms. Through hands-on exercises, real-world examples, and interactive discussions, you’ll learn the fundamentals of tone, voice, storytelling, and SEO strategies. We’ll explore different forms of writing, including advertising copy, blog posts, social media content, and email marketing. Each session will focus on a specific aspect of writing and provide you with practical techniques to enter the world of professional writing.
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Details: Intro to Copywriting with Jackie Mantey takes place Tuesday, July 22, July 29, and August 5 from 6:30-8:30pm remotely online via Zoom.
Prerequisite: None
Genre: The business of writing
Level: All levels
Format: Craft Talk
Location: This class takes remotely online via Zoom.
Size: Limited to 25 participants.
Scholarships: Two scholarship spots are available for this class for writers in Northeast Ohio. Apply by April 28.
Cancellations & Refunds: Cancel at least 48 hours in advance of the first class meeting to receive a full refund. Email info@litcleveland.org.
Jackie has worked as a professional writer and creative leader since 2008, when she graduated from Kent State University with an honor’s degree in Magazine Journalism. She has written about art, education, and technology for nearly two decades.